Sales Strategy respects the privacy of clients, prospective clients, partners and website visitors. We process personal data in accordance with Brazilian Federal Law No. 13,709/2018 — the General Personal Data Protection Law (LGPD) — and follow the principle of necessity: using only the data that is appropriate for each purpose.
Who we are and who controls your data
For the processing activities described in this Policy, Sales Strategy acts as the data controller because it determines the purposes and essential means of using personal data.
- Trading name
- Sales Strategy
- Registered legal name
- TO BE ADDED
- CNPJ (Brazilian Corporate Tax ID)
- TO BE ADDED
- Contact
- consultoria@salestrategy.com.br
- Telephone
- +55 21 99372-2375
- Market served
- Brazil
When this Policy applies
This Policy applies to personal data processed through this website, messages sent by email or WhatsApp, meetings scheduled through Calendly and commercial interactions arising from those channels.
Third-party websites, applications and services have their own privacy rules. When you leave this website through an external link, we recommend reviewing the relevant provider's privacy policy.
What personal data we may process
Name, email address, telephone number, company, position, city, reason for contacting us, scheduling details and the content of messages you send.
Interaction history, stated needs, proposals, meetings, projects, professional preferences and records required to manage the commercial relationship.
IP address, access date and time, pages visited, referring source, device type, operating system and browser, when made available by the hosting environment or consented analytics tools.
Your choice to accept or decline analytics is stored locally in your browser so the website can respect that decision on future visits.
We do not intentionally request sensitive personal data. If you provide such information voluntarily, we will assess whether it is necessary to retain it and take the appropriate measures.
Purposes and legal bases
Personal data may be used to:
- Respond to enquiries and conduct initial assessments: reply to messages, understand business needs and organise meetings, including preliminary steps related to a potential engagement.
- Perform contracts and projects: deliver services, maintain communication, document decisions and monitor deliverables.
- Manage the commercial relationship: prepare proposals, record service history and send communications directly related to the services and interests expressed.
- Comply with legal or regulatory obligations: retain records and respond to lawful requests from competent authorities.
- Exercise legal rights: preserve evidence and protect the rights of Sales Strategy or third parties in administrative, arbitration or judicial proceedings.
- Measure and improve the website: generate usage statistics through self-hosted Matomo, only after consent.
Depending on the circumstances, processing may rely on consent, performance of a contract or preliminary procedures requested by the data subject, compliance with a legal obligation, the regular exercise of rights or legitimate interests. Necessity and the data subject's rights will always be considered.
How privacy preferences work
The website uses browser local storage to record your privacy choice. This record is necessary to remember whether you accepted or declined analytics and is not used for advertising.
Self-hosted Matomo
Matomo is loaded only after you select “Accept analytics”. When active, it may record browsing information such as pages visited, visit duration, device, browser, approximate source and IP address with the configured anonymisation measures. Data remains within the environment controlled by Sales Strategy or a provider contracted for that purpose.
You may withdraw consent at any time through “Cookie preferences” in the footer. Withdrawal does not affect the lawfulness of processing carried out before the change.
Who may receive personal data
We do not sell personal data. Information may be shared only when necessary with:
- Hostinger and infrastructure providers: website hosting, security and availability.
- Calendly: scheduling and management of meetings initiated by the visitor.
- WhatsApp/Meta: communication when the visitor chooses that channel.
- Email provider: receipt, storage and response to messages.
- Self-hosted Matomo and technical support: consented analytics, maintenance and environment security.
- Unsplash: delivery of certain remote website images, in which case technical connection data, such as IP address and browser information, may be received by the image provider.
- Public authorities and professional advisers: where required by law, a valid order or the need to exercise legal rights.
Service providers must use personal data in accordance with their role, contracts and applicable legal obligations.
International data transfers
Some digital service providers, including Calendly, WhatsApp/Meta, infrastructure providers and email providers, may store or process information outside Brazil. When this occurs, Sales Strategy will seek to use providers with security measures and transfer mechanisms compatible with the LGPD and applicable regulations.
How long personal data is retained
Personal data is retained for as long as necessary to fulfil the purposes described in this Policy, respond to requests, perform contracts, comply with legal obligations and preserve legal rights. Retention periods may vary according to the nature of the relationship and applicable legal requirements.
When processing ends and there is no legal basis for retention, data will be deleted, anonymised or otherwise handled as permitted by the LGPD.
Information security
We adopt reasonable technical and administrative measures to reduce the risk of unauthorised access, loss, alteration, disclosure or destruction of personal data. Measures include access controls, protected connections, system updates, provider restrictions and risk-based monitoring.
No digital environment is completely immune to incidents. If a relevant event occurs, we will take containment and assessment measures and make the notifications required by law and Brazil's National Data Protection Authority (ANPD), where applicable.
How you remain in control
Under the LGPD and as applicable to each case, you may request:
- confirmation that personal data is being processed;
- access to personal data;
- correction of incomplete, inaccurate or outdated data;
- anonymisation, blocking or deletion of unnecessary, excessive or unlawfully processed data;
- data portability, subject to applicable regulation and commercial and industrial confidentiality;
- information about public and private entities with which data has been shared;
- information about the option not to provide consent and the consequences of that decision;
- withdrawal of consent and, where applicable, deletion of data processed on that legal basis;
- objection to processing carried out in breach of the LGPD;
- review of decisions made solely through automated processing that affect your interests.
Sales Strategy does not use this website to make solely automated decisions capable of producing legal or similarly significant effects on visitors. To protect data subjects and prevent fraud, we may request reasonable information to verify identity before responding to certain requests.
Intended audience
Sales Strategy services are intended for companies and professionals. We do not intentionally collect personal data from children. If you believe we have received such information improperly, please contact us so that we can assess the situation and take appropriate action.
Changes to this Policy
This Policy may be updated to reflect changes to the website, services, providers or applicable law. The current version will always display the date of the latest update. Material changes may be highlighted on the website or communicated through other appropriate means.
Contact Sales Strategy
To exercise your rights, ask a question or report a concern relating to personal data, email:
consultoria@salestrategy.com.br
Use “Privacy and LGPD” as the subject line and describe your request. Requests are handled free of charge, subject to the requirements and timeframes established by applicable law.